Moutai Hanjiang
Moutai Hanjiang
Craftsmanship Spirit Launch Event, London
- Date
- 28 September 2023
- Location
- London, UK
- Event type
- Brand launch
- Occasion
- Mid-Autumn Festival
Where Eastern heritage meets contemporary celebration.
Held in London during the Chinese Mid-Autumn Festival period, the Moutai Hanjiang (Craftsmanship Spirit) Launch Event brought traditional Chinese aesthetics into a contemporary brand celebration.
Inspired by the symbolism of the full moon and the spirit of Chinese craftsmanship, the event combined a striking branded stage, atmospheric lighting and cultural performances to introduce Hanjiang's heritage to guests in London.
Creative thinking. Technical delivery.
Stage construction: on-site construction and setup to support the launch presentation and the branded event environment.
Lighting design: event lighting to complement the Mid-Autumn visual concept and lift the live experience.
Performer coordination: arrangement and coordination of the performers for the cultural entertainment programme.
More than a product launch.
A memorable cultural brand experience, bringing together stage production, lighting and live performance to celebrate the beauty of Chinese craftsmanship in London.
- Stage Construction
- Lighting Design
- Performer Coordination
A celebration of craftsmanship, culture and connection.
Moutai Hanjiang