LIBY
LIBY
Innovates for the Future
- Location
- The Lanesborough, London
- Event type
- International New Product Launch
- Audience
- Invited guests and the brand R&D team
- Focus
- Laundry care innovation
Bringing a leading Chinese household brand to London.
Dubarry supported LIBY's London new product launch at The Lanesborough, creating a premium environment in which the brand could present its laundry care innovation to invited guests and to its own research and development team.
The experience translated product performance into a clear visual story. Clothing colours and stain examples were used to demonstrate and compare cleaning results, so that guests could engage with the proposition directly rather than take it on trust.
Product innovation made visible.
The clean white installation was set deliberately against the hotel's ornate interior, giving the product a contemporary and premium presentation and keeping attention on the science rather than the surroundings.
A complete launch environment.
The event brought together branded scenic production, product displays, demonstration stations, AV screens and guest hospitality, all built within the character and the constraints of a listed London hotel.
Connecting brand, expertise and audience.
The room was designed to put the research team, the international guests and the product in the same conversation, which is what a launch of this kind has to achieve to be worth doing.
- Event Production
- Creative & Spatial Design
- AV & Technical Delivery
- Guest Experience
A London launch designed to turn product innovation into a clear, engaging and memorable brand experience.
LIBY